Privacy Policy

Last updated: 28 March 2025

Who we are

Longworth.ai is a trading name of Longworths Holdings UK Limited, registered in England and Wales (Company No. 16248412). Registered office: 45 Fitzroy Street, Fitzrovia, 4th Floor, Silverstream House, London, W1T 6EB.

For data protection purposes, Longworths Holdings UK Limited is the data controller. You can contact us at info@longworth.ai.

What data we collect

We may collect:

  • Contact information — name, email address, phone number, company name (when you submit a form, request a quote, or register an account)
  • Account data — email and password hash (if you create a portal account)
  • Usage data — pages visited, time on site, referral source (via Google Analytics)
  • Communication data — messages you send through our contact or quote forms
  • Payment data — processed securely by Stripe; we do not store card details

How we use your data

  • To respond to enquiries and provide quotes
  • To deliver and manage our services
  • To process payments via Stripe
  • To send service-related communications
  • To improve our website and services through anonymised analytics

Legal basis for processing

  • Contract — processing necessary to fulfil our services to you
  • Legitimate interest — analytics and improving our offerings
  • Consent — where you explicitly opt in (e.g., marketing communications)

Third-party services

We use the following third-party services that may process your data:

  • Stripe — payment processing
  • Google Analytics — website analytics
  • Resend — transactional email
  • Cal.com — appointment scheduling
  • Google / Microsoft — OAuth authentication (if you choose to sign in with these providers)

Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Account data is retained while your account is active. You can request deletion at any time.

Your rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure of your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, contact us at info@longworth.ai.

Cookies

We use essential cookies required for site functionality and analytics cookies (Google Analytics) to understand how visitors use our site. No advertising or tracking cookies are used.

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this page periodically.